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The Daily Deal Wave Hits the Horse Market

 My Horse Deals Announces a New Niche Collective Buying Site

October 2, 2011- While the Internet is swarming with web sites that offer daily deals, there has been too little attention on niche markets. focuses on a specific target audience. For the first time ever horse enthusiasts are able to find discounts on products and services they really care about.

Despite the rapidly growing number of web sites that offer daily deals, many think that this kind of a business model is not sustainable. The CEO of, Martin Tobias has said that the days running a costly deal on an unfocused group-buying site are over while niche and local publisher deal programs continue to gain momentum.

“Years of marketing know-how and experience with horses gave us tools to fill the emptiness in the daily deals field that would benefit the whole horse industry,” said Samantha Penley, the Marketing Director at “We negotiate huge discounts for our members while offering a great outlet for businesses to introduce and market their products.” works with top companies in the industry to find horse owners and riders the best deals on products and services they want and need. “Many are looking for a cost effective way to promote their business and gain more exposure,” added Penley. “Others want to make room for new product lines or simply introduce their services knowing people will love it once they give it a try.”

“Our aim is to be a valuable partner to equine businesses and an everyday companion for horse enthusiasts,” said Raivo Vaikla, founder of “We are working closely with companies, creating an informative and visually appealing presence for their products or services.” Every deal on contains up to eleven full sized photos, social sharing buttons, detailed description, deal highlights, company logo, contacts and a location map. “We can even add videos or virtual tours,” said Vaikla. “It’s all about helping people to save money and companies to introduce their services or products in a stylish, professional way.”

Below is a screen shot of today’s HorseDeal.  Check it out!

Visitors of My Horse Deals will find a non-invasive outlet to search products and services related to all disciplines, while companies can finally promote themselves in a manner that is cost effective and risk free.  For more information, visit

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